![]() Bundled into groups secured by rubber bands, organized by address categories determined by mail processing software.Now, flats prepared at Marketing Mail, Periodical, or First Class postage rates must be: We’ll take care of this, too.īefore January 2023, flats were prepared to be shipped by simply organizing them by route and placing in sacks provided by the USPS. The process also corrects any errors or inconsistencies in the mailing list and adds any missing information, such as ZIP codes, carrier route codes, and delivery point barcodes. It checks that the addresses on the mailing list are valid, complete, and properly formatted according to USPS standards. * CASS (Coding Accuracy Support System) certification verifies the accuracy and validity of a company's mailing list. * This is generated by mail processing software linked to postal databases In order to qualify for bulk mail rates, flats need to have a minimum of 200 pieces in the mailing, an intelligent mail barcode*, an address list that has been CASS Certified**, and complete addresses including zip code or zip+4 codes***. They can be unwrapped, sleeved, wrapped, or enveloped. The piece must be flexible, have four square or rounded corners with less than a 1/8” radius, and be uniformly thick. ![]() They can be no longer than 12” in height or 15” in length, or more than ¾” thick. There are maximum dimensions for mailing as flats as well. Let’s back up a bit: A flat is a large envelope, newsletter, or magazine that has at least one dimension longer than 6 1/8”, or 11 ½” or is more than ¼” thick. Long story short: The USPS has changed their requirements on how you need to package “flats” in order to qualify for the lower bulk mailing rates. This type of mail is subject to specific rules regarding minimum frequency of publication and content requirements in order to qualify for lower postage rates. Periodical Mail: Mail sent at regular intervals, such as magazines, newspapers, and other publications. It targets specific addresses using data selected by the mailer. However, Marketing Mail doesn’t blanket an entire area. Like saturation mailings, this is used for advertising and can include flyers, catalogs, and newsletters. Marketing Mail: This is also known as Bulk Mail or Standard Mail. Thanks to a lower postage rate, it can be an affordable strategy to communicating with a large area. Saturation Mail: Promotional mail send to every residential and business address in a targeted area or zip code. The Basics: What are the types of bulk rate mailings?īulk postage rates are lower than First Class because various steps have been done prior to the USPS receiving the items and require less sorting. ![]() Staying up to date on postal regulations ensures that companies using the USPS for a direct mail campaign continue to save time and money! Another change affects how mailing pieces, called flats, are packaged for the Post Office. The postage rates increased across the board, including single piece postage, parcel postage, flat rate postage, and bulk rate postage. In January 2023, the United States Postal Service introduced a set of new postal rates and regulations. Mail Shark’s direct mail prices are all-inclusive, which means they cover all of these elements.What changes have been made to the USPS’s bulk mail programs? Coughlin explains how to organize and package mail for saturation, marketing, periodical, and First Class campaigns. The other things that factor into your total cost are your mailing list, design, and printing costs. ![]() Postage is just one part of the total cost of a direct mail campaign. The postage rates in this table come straight from the USPS Price Change Index for postage, not Mail Shark’s direct mail costs. ![]() This variance in price makes it hard to accurately calculate what you’re going to pay to mail each piece. USPS Commercial Bulk Mail Ratesĭirect mail postage rates can be very confusing. A variety of factors like weight, size, and even where you drop your mail off can dramatically affect the rate you pay for your postage. Each change resulted in an increase in USPS Marketing Mail and EDDM ® postage rates. Effective January 26, 2020, the United States Postal Service will increase its postage rates again.īulk mail rates have changed 7 times over the past nine years (in 2011, 2013, 2015, 2017, 2018, 2019, and now 2020). ![]()
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